Topics may vary.ĭigital Marketing Analytics – Digital Marketing Analytics focuses on how appropriate data can be effectively used to plan and continually refine a company’s digital presence to enhance marketing their products.
Learning outcomes/objectives are determined by local occupational need and business and industry trends. Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. Members are getting prepared for academic competitions which will be held in February.MRKG 1391 – Special Topics in Business Marketing and Marketing Management (3-3-0) In the Personal Financial Literacy cluster exam, Colton Wormke took first placeįinally, In the Marketing cluster exam, students from Alma placed: Mason Collins and Kimbrie Smith (tied first), Brant Peppas and Zoe Taylor (tied third) and Katie Newton (sixth).Īlma DECA is currently celebrating DECA Month, which is the month of November. In the Business Management and Administration cluster exam, students from Alma placing were Aryan Tapia (first), Noah Downs (second), Marti Lineberry (fourth), Nathan Machen (fifth) and Anna Howard (sixth). In the Business Administration Cluster exam, several Alma students placed: Blake Holstead (first), Emily Burdick (second), Weston Key (third), Tyler Allen (fourth) and Brayden Peppas (sixth). Many of the students received awards from various cluster tests based on national marketing standards. The DECA chapter set a goal of 75% participation from members, which included bringing 1.5 yards of fleece or a one-dollar donation that would be put towards purchasing fleece. “You and your company can benefit from failure, as that is a learning experience,” Newton said.īurnett added that some skills needed in the workplace are caring, candor, creativity, collaboration and commitment.Īlma DECA is supporting the Arkansas Children’s Northwest Hospital, Muscular Dystrophy Association and Project Linus, which collects blankets for children. They both learned all of the different things that go into business. This was Alma students Katie Newton and Ava Burnett's first time at a conference. She also shared the importance of giving back to your community. The keynote speaker, Amber Taggard, professional organizer and the owner of The Organizer Chicks, shared her story of how she took her “weird idea” and turned it into a business that helps people create organized and clutter-free lives. Out of the 350 attendees, 70 were from Alma.ĭECA is an organization that teaches students various business-related skills like marketing, finance, hospitality, and more. Alma students brought home awards from the fall DECA conference that was recently held in Fort Smith.
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